Recruitment of students beyond the BA Degree

CUNEF has great projection and historical relevance in the world of business and banking. This has been transferred with great success to its BA Degree, which currently occupies a large part of the University’s applications and students.

The Client’s objective is to redirect ADE applicants towards “nearby” alternatives (International Studies) and to generate demand towards the polytechnic area (Computer Engineering, AI, Data Science, etc).

Prioritizing the geographical area of Madrid, the core target are decision makers (potential students/parents), influencers (friends) and prescribers (family environment).