Summer campaign 2023

DGT - Driver & Vehicle Spanish Licensing Agency

The general objective of the campaign was to raise awareness among the population during the summer period of 2023 to respect the rules and avoid traffic deaths and accidents.

The campaign mainly targets young drivers and young adults, who have the lowest perception of danger, highlighting, among others, The entity underlines the risks of drinking and driving in its summer campaign.

The communication objectives: to generate the greatest coverage and notoriety.


SomosSapiens promoted the message through a comprehensive and innovative media strategy in initiatives and formats, with special pressure on TV, Digital and Radio.


The notoriety objectives set were exceeded, generating the awareness that was sought. Special mention should be made of the digital results, which generated 15% more impressions than expected.