MediaSapiens we have been selected as the media agency to convey the message of the new campaign of Red.es, a public business entity, attached to the Ministry of Economic Affairs and Digital Transformation (MINECO).
With the management of this campaign, we will help to boost the digital maturity of Spanish SMEs, publicizing the benefits of the “Digital Kit Program” to accelerate their evolution and thus, generate demand for aid applications, acquisition, and implementation of technological solutions available in the market and provided by the Digitalizing Agents adhered.
“It gives us great satisfaction to work to disseminate a program of such strategic importance for innovation and transformation of the SME ecosystem in our country. We will put all our talent to ensure that the communication causes the greatest impact and notoriety and that the features and support provided by the Digital Kit program are known by the maximum number of SMEs in the country”.
-Guillermo Hernández, CEO of SomosSapiens
The campaign is aimed at small businesses, microenterprises, and self-employed professionals. It will run from March to July 2023, and will be broadcast by conventional media and a wide mix of digital channels.