MediaSapiens has been in charge of the management of services and the purchase of spaces in the media and other advertising for the latest campaign of the Ministry of Economic Affairs and Digital Transformation (MINECO), “dissemination and visibility of the Digital Agenda Spain 2026”.
The aim of this campaign was to provide visibility to the opportunities and calls of interest for companies and the self-employed within the Digital Agenda Spain 2026. As a result, we encourage both to find out about the Agenda and to inform all the available funds, contributing to the optimal use of the Agenda.
The campaign ended last month, running in two phases, from March to April and from September to October. It was distributed through television, radio, press, outdoor advertising and a wide mix of digital channels. It was aimed at all citizens, with an emphasis on the public belonging to companies (medium, small and micro enterprises) as well as the self-employed.
The adjudication of this contract took place within the current Framework Agreement 2020, which has the objective of managing all institutional advertising campaigns. MediaSapiens has been one of the companies that has managed to offer the best proposals according to the different parameters and evaluation criteria, both quantitative and qualitative, of the participating agencies.