MediaSapiens, we have been selected by the Ministry of Economic Affairs and Digital Transformation (MINECO) for the diffusion in different advertising media of the campaign “The values that bind us together“.

¿What values bind us together? 

Trust, stability, safety, and profitability are the values as a society that unite us. Values that stand out the new campaign of the Ministry of Economic Affairs and Digital Transformation (MINECO).

“The values that bind us together” wants to give visibility to the Treasury’s financial instruments in which retailers and citizens can invest.

This campaign will run until October, targeting the entire Spanish population. The diffusion of these campaigns will consist of a wide mix of multimedia and digital channels, being the fusion between conventional advertising and special and innovative proposals what will allow its maximum coverage, effectiveness and notoriety.