The agency will manage the launch campaign that aims to raise awareness of the digital platform for finding professionals for home renovations and home services.
Habitissimo, owned by HomeServe, is a marketplace that was launched in 2009 in Spain and expanded to Portugal, Italy and some regions of South America. The brand’s strategy is focused on helping homeowners easily find quality professionals in the renovation and repair sector.
The objective of the campaign is to increase brand awareness and attract quality professionals. In this case, the agency has come up with an innovative radio strategy to promote a very notorious creative idea.
The awarding of the campaign took place after the pitch carried out by Habitissimo during the month of July, in which the most weighted evaluation criteria were the team, the comprehensive strategic vision of the media and the data analysis for the monitoring and optimization of the campaign’s KPIs.
For Guillermo Hernandez, CEO of SomosSapiens: “It is tremendously satisfying that a company like Habitissimo has chosen us as their media partner to launch their new communication strategy in three different markets. A challenge that will allow us to demonstrate our capacity as well as to enhance a differential creative concept by coordinating a BrandFormance strategy in three different markets.”