MediaSapiens, we have once again been chosen as the media agency to provide the services of buying space in the media and other advertising media for the dissemination of the campaign of the Ministry for Ecological Transition and Demographic Challenge (IDAE), “The citizen as a key factor in the energy transition”.
The award of this contract, included in the current “Acuerdo Marco 2020” for the management of all institutional advertising campaigns, is one of the highest in amount expected this year, and comes after MediaSapiens has managed to offer the best proposal of all the participating agencies, according to the various technical parameters and evaluation criteria required, both economic and qualitative.
The aim of this campaign is to inform and give visibility to the importance of energy saving by citizens, publicising various plans, lines of action and aid programmes to promote saving, energy efficiency and the use of renewable energies in the domestic environment.
To this end, the promotion of healthy and safe habits for society and care for the environment will be disseminated in order to achieve the objectives described.
The campaign will run for approximately one and a half. It will have a wide mix of multimedia and digital channels. It will target the public and professional sectors throughout the country.
