1.0SOMOSSAPIENShttps://www.somossapiens.com/en/rich600338<blockquote class="wp-embedded-content" data-secret="00MurcyC1c"><a href="https://www.somossapiens.com/en/brand-positioning-strategies/">Brand Positioning Strategies: how to build and consolidate your message in the eyes of the consumer</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.somossapiens.com/en/brand-positioning-strategies/embed/#?secret=00MurcyC1c" width="600" height="338" title="“Brand Positioning Strategies: how to build and consolidate your message in the eyes of the consumer” — SOMOSSAPIENS" data-secret="00MurcyC1c" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.somossapiens.com/wp-includes/js/wp-embed.min.js </script> https://www.somossapiens.com/wp-content/uploads/2024/04/brand.jpg1182788We are currently in a market where the recall and differentiation of our product are key elements for success, allowing sustainability and permanence. Brand positioning is one of the great allies to achieve these objectives, being, together with branding, one of the bases to reinforce the identity of a product or business. In this article, […]