{"id":8155,"date":"2024-11-26T10:06:51","date_gmt":"2024-11-26T09:06:51","guid":{"rendered":"https:\/\/www.somossapiens.com\/batalla-publicitaria-coca-cola-vs-pepsi\/"},"modified":"2024-11-26T10:17:11","modified_gmt":"2024-11-26T09:17:11","slug":"advertising-battle-coca-cola-vs-pepsi","status":"publish","type":"post","link":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/","title":{"rendered":"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand?"},"content":{"rendered":"\n

The rivalry between Coca-Cola and Pepsi is legendary. Their battle has lasted for over a century, evolving into an advertising war that has shaped our lifestyle and influenced how and what we consume.<\/strong> At SomosSapiens<\/a>, we delve into the advertising war between these two giants of carbonated beverages.<\/p>\n\n\n\n

A brief summary of the history of both brands: <\/h2>\n\n\n\n

Although this advertising war didn\u2019t reach its peak until the mid-1970s, both companies have been battling for over a century. <\/p>\n\n\n\n

Coca-Cola and Pepsi have clashed in the advertising arena to deliver one key message to the public: that they are the best drink in the world<\/strong>. This series of \u201cback-and-forths\u201d has evolved into a story of innovation and marketing over the decades, leaving a significant mark on popular culture and global consumption. Undoubtedly, it\u2019s a battle worthy of a movie\u2014one we\u2019ll see on the big screen in 2025 with the release of “Cola Wars.”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

It all began in 1886, when pharmacist John S. Pemberton developed the original Coca-Cola recipe. It was composed of caffeine, citric acid, vanilla extract, lime juice, sugar, coca leaf extract, water, caramel, orange oil, cinnamon, lemon, celery, nutmeg, and neroli. However, some claim there is a secret ingredient not disclosed in public recipes.<\/p>\n\n\n\n

Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham. Its recipe includes carbonated water, high-fructose corn syrup, caramel color, phosphoric acid, caffeine, citric acid, natural flavors, sugar, vanilla, oils, pepsin, and kola nut extract. This combination provides a similar, but not identical, flavor.<\/p>\n\n\n\n

At that time, Coca-Cola was already selling a million gallons a year and expanding internationally. Pepsi, on the other hand, faced bankruptcy twice due to the constraints of World War I and two changes in ownership. Nevertheless, it managed to recover with a pricing strategy in the United States, while Coca-Cola continued growing on a global scale.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

During World War II, Coca-Cola maintained its commercial dominance, beginning to advertise on radio and television. Pepsi expanded its advertising efforts and started selling soda in cans. In an effort to keep up with its rival, it focused on a rebranding strategy.<\/p>\n\n\n\n

As we can see, Pepsi-Cola’s journey was slower and more challenging than Coca-Cola’s. However, in the mid-1960s, it merged with Frito-Lay to create PepsiCo<\/strong>. The brand gained momentum through product diversification and the support of an already established company in the market. Today, PepsiCo generates higher revenues than Coca-Cola, thanks to its expansion beyond the beverage and soda sector.<\/p>\n\n\n\n

An Unprecedented Advertising Battle:<\/h2>\n\n\n\n

Coca-Cola and Pepsi have turned their rivalry into something famous and even entertaining in the eyes of the audience<\/strong>. The credit goes to the campaigns they\u2019ve launched over the years, often drawing more than a few laughs across both offline and online media. This battle goes beyond product development\u2014it sometimes even mirrors elements of the rival\u2019s strategy.<\/p>\n\n\n\n

In this post, we share our top 3 favorite campaigns<\/strong> from the epic war between these two carbonated beverage giants:<\/p>\n\n\n\n

1. The Pepsi Challenge: How to Take on the Market Giant: <\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

In the 1930s, Pepsi was an affordable and relatively unknown product compared to its competitor. However, its revolutionary advertising ideas were present from the very beginning. At that time, Pepsi launched a campaign called <\/strong>\u201cThe Pepsi-Cola Challenge,\u201d<\/em><\/strong> comparing the taste of Pepsi to Coca-Cola.<\/strong> The campaign was a success, helping Pepsi gain market share.<\/p>\n\n\n\n

By the late 1970s, with the brand firmly established thanks to its merger with Frito-Lay, Pepsi returned to its roots with the launch of the \u201cPepsi Challenge.\u201d<\/em> This blind taste test invited consumers to choose their preferred flavor without knowing whether they were tasting Pepsi or Coca-Cola. The results showed that Americans favored Pepsi, propelling the brand into a head-to-head battle with its rival.<\/p>\n\n\n\n

2. Madrid-Style Advertising: Celebration Messages via OOH Marketing <\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

If there\u2019s one thing Madrid excels at, it\u2019s OOH (Out of Home)<\/strong> marketing strategies. Large advertising billboards have become the go-to tool for achieving brand visibility.<\/p>\n\n\n\n

It\u2019s not just their size or strategic placement that makes them effective; in recent years, they\u2019ve stood out for their bold and disruptive messages, often making campaigns go viral and earning coverage in the media (earned media).<\/p>\n\n\n\n

During the 2019 holiday season<\/strong>, Coca-Cola used an OOH format to send a message of unity to Pepsi. As expected, Pepsi didn\u2019t stay silent and responded with a playful comeback, turning their rival\u2019s greeting into an opportunity for a cheeky “revenge.”<\/p>\n\n\n\n

3. When they try to trick you… but you end up making a deal<\/h2>\n\n\n\n

One of our favorite campaigns in the Coca-Cola vs. Pepsi battle is the series of actions from Halloween 2013, when Pepsi seized the occasion to launch a commercial campaign once again comparing itself to its rival. This time, the brand showcased its superiority with a clever image that needed no explanation to be understood, paired with the tagline: “We wish you a scary Halloween.”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Coca-Cola wasted no time in flipping the script and responding to Pepsi, turning their Halloween greeting into a brilliant strategy.<\/strong> Using the same image, the leading soft drink brand simply replaced their rival\u2019s tagline with: “Everyone wants to be a hero.”<\/p>\n\n\n\n

Coca- Cola vs. Pepsi: Clash of Titans. A documentary for fans of this advertising war<\/h2>\n\n\n\n

While we\u2019re still awaiting the release of “Cola Wars”<\/em> in 2025, this documentary, launched in 2002, serves as a perfect starting point to dive into the fizzy waters of the historic rivalry between these two iconic beverage brands.<\/strong> The documentary covers various aspects, including the marketing strategies employed by both companies, such as advertising, innovation, and pricing strategies, tracing their journey from the beginning to the present day.<\/p>\n\n\n\n

Now, the million-dollar question: Which of the two brands benefits from this war?<\/h2>\n\n\n\n

For us, there\u2019s no clear winner. While Coca-Cola is globally recognized as the leading cola brand, PepsiCo\u2019s revenues are higher thanks to its product diversification<\/strong>. What\u2019s undeniable is that both brands have mastered the art of using advertising to grow, leveraging ingenuity, creativity, innovation, and the full spectrum of media platforms.<\/p>\n\n\n\n

Both brands have flooded the world with their advertising, with Pepsi choosing a more youthful, fresh, fun, and irreverent image. In contrast, Coca-Cola leans on sports and tradition to secure its position as the Top of Mind choice among consumers.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The cultural influence of both brands within consumer society is undeniable;<\/strong> however, a century later, they are still chasing the dream of exclusivity. These products have, in a way, shaped our lifestyles, with consumers proudly declaring themselves as either \u201c<\/em>Team Pepsi\u201d or \u201cTeam Coca-Cola.\u201d<\/em><\/p>\n\n\n\n

In recent decades, the growing demand for healthier lifestyles and the decline in soda consumption have pushed both brands to explore new territories<\/strong>: energy drinks, where Pepsi dominates with Gatorade, and mineral water\u2014now the latest battleground in this global commercial war.<\/p>\n\n\n\n

Undoubtedly, the economic winner is Pepsi, which, when faced with the cola giant, chose to diversify into other food and beverage sectors.<\/p>\n\n\n\n

At SomosSapiens,<\/a> we understand the importance of recognizing the events that have set the standard in advertising and marketing. They inspire us to deliver personalized, effective, and innovative solutions for our clients. Take a look at our campaigns<\/a> and discover why we are The Media Evolution Company<\/strong>.<\/em><\/p>\n\n\n\n

And you? What\u2019s your favorite campaign from the Coca-Cola vs. Pepsi battle? Let us know in the comments\u2014we\u2019d love to hear from you!<\/p>\n\n\n\n

Sources:<\/p>\n\n\n\n

Puro Marketing – Coca Cola vs. Pepsi: Historia de una guerra publicitaria que llegar\u00e1 al cine<\/a><\/p>\n\n\n\n

Marketing Directo \u2013 Coca Cola vs. Pepsi: La incre\u00edble historia de la guerra de los refrescos de cola<\/a><\/p>\n\n\n\n

Reason Why- Coca Cola vs. Pepsi: Documental completo y transcrito<\/a>Escuela Europea: \u00bfConoces la rivalidad hist\u00f3rica entre Coca-Cola vs Pepsi?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La rivalidad entre Coca-Cola y Pepsi es legendaria. Su lucha dura m\u00e1s de un siglo, siendo una guerra publicitaria la cual ha llegado a marcar nuestro estilo de vida<\/p>\n","protected":false},"author":1,"featured_media":8141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-8155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo-en"],"acf":[],"yoast_head":"\nAdvertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand? - SOMOSSAPIENS<\/title>\n<meta name=\"description\" content=\"The rivalry between Coca-Cola and Pepsi is legendary. Their battle has lasted for over a century.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand? - SOMOSSAPIENS\" \/>\n<meta property=\"og:description\" content=\"The rivalry between Coca-Cola and Pepsi is legendary. Their battle has lasted for over a century.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/\" \/>\n<meta property=\"og:site_name\" content=\"SOMOSSAPIENS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/somossapiens.spain\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-26T09:06:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T09:17:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.somossapiens.com\/wp-content\/uploads\/2024\/11\/batalla-publicitaria.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"736\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vicen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Somos_Sapiens_\" \/>\n<meta name=\"twitter:site\" content=\"@Somos_Sapiens_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vicen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/\"},\"author\":{\"name\":\"vicen\",\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/#\\\/schema\\\/person\\\/8e40dd9c86d41c1a534b06d54ed25a29\"},\"headline\":\"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand?\",\"datePublished\":\"2024-11-26T09:06:51+00:00\",\"dateModified\":\"2024-11-26T09:17:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/\"},\"wordCount\":1297,\"publisher\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.somossapiens.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/batalla-publicitaria.jpg\",\"articleSection\":[\"corporativo\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/\",\"url\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/\",\"name\":\"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand? - SOMOSSAPIENS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.somossapiens.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/batalla-publicitaria.jpg\",\"datePublished\":\"2024-11-26T09:06:51+00:00\",\"dateModified\":\"2024-11-26T09:17:11+00:00\",\"description\":\"The rivalry between Coca-Cola and Pepsi is legendary. Their battle has lasted for over a century.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.somossapiens.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/batalla-publicitaria.jpg\",\"contentUrl\":\"https:\\\/\\\/www.somossapiens.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/batalla-publicitaria.jpg\",\"width\":736,\"height\":414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/advertising-battle-coca-cola-vs-pepsi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/\",\"name\":\"SOMOS SAPIENS\",\"description\":\"Agencia de Medios\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/#organization\",\"name\":\"Somos Sapiens\",\"url\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.somossapiens.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo-somossapiens.svg\",\"contentUrl\":\"https:\\\/\\\/www.somossapiens.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo-somossapiens.svg\",\"caption\":\"Somos Sapiens\"},\"image\":{\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/somossapiens.spain\",\"https:\\\/\\\/x.com\\\/Somos_Sapiens_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/somossapiens\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/#\\\/schema\\\/person\\\/8e40dd9c86d41c1a534b06d54ed25a29\",\"name\":\"vicen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f16ab6577353751f98b35e05256d04f53325be0de6e70142e16dc7100e116b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f16ab6577353751f98b35e05256d04f53325be0de6e70142e16dc7100e116b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f16ab6577353751f98b35e05256d04f53325be0de6e70142e16dc7100e116b6?s=96&d=mm&r=g\",\"caption\":\"vicen\"},\"url\":\"https:\\\/\\\/www.somossapiens.com\\\/en\\\/author\\\/vicen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand? - SOMOSSAPIENS","description":"The rivalry between Coca-Cola and Pepsi is legendary. Their battle has lasted for over a century.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/","og_locale":"en_US","og_type":"article","og_title":"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand? - SOMOSSAPIENS","og_description":"The rivalry between Coca-Cola and Pepsi is legendary. Their battle has lasted for over a century.","og_url":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/","og_site_name":"SOMOSSAPIENS","article_publisher":"https:\/\/www.facebook.com\/somossapiens.spain","article_published_time":"2024-11-26T09:06:51+00:00","article_modified_time":"2024-11-26T09:17:11+00:00","og_image":[{"width":736,"height":414,"url":"https:\/\/www.somossapiens.com\/wp-content\/uploads\/2024\/11\/batalla-publicitaria.jpg","type":"image\/jpeg"}],"author":"vicen","twitter_card":"summary_large_image","twitter_creator":"@Somos_Sapiens_","twitter_site":"@Somos_Sapiens_","twitter_misc":{"Written by":"vicen","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/#article","isPartOf":{"@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/"},"author":{"name":"vicen","@id":"https:\/\/www.somossapiens.com\/en\/#\/schema\/person\/8e40dd9c86d41c1a534b06d54ed25a29"},"headline":"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand?","datePublished":"2024-11-26T09:06:51+00:00","dateModified":"2024-11-26T09:17:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/"},"wordCount":1297,"publisher":{"@id":"https:\/\/www.somossapiens.com\/en\/#organization"},"image":{"@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.somossapiens.com\/wp-content\/uploads\/2024\/11\/batalla-publicitaria.jpg","articleSection":["corporativo"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/","url":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/","name":"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand? - SOMOSSAPIENS","isPartOf":{"@id":"https:\/\/www.somossapiens.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/#primaryimage"},"image":{"@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.somossapiens.com\/wp-content\/uploads\/2024\/11\/batalla-publicitaria.jpg","datePublished":"2024-11-26T09:06:51+00:00","dateModified":"2024-11-26T09:17:11+00:00","description":"The rivalry between Coca-Cola and Pepsi is legendary. Their battle has lasted for over a century.","breadcrumb":{"@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/#primaryimage","url":"https:\/\/www.somossapiens.com\/wp-content\/uploads\/2024\/11\/batalla-publicitaria.jpg","contentUrl":"https:\/\/www.somossapiens.com\/wp-content\/uploads\/2024\/11\/batalla-publicitaria.jpg","width":736,"height":414},{"@type":"BreadcrumbList","@id":"https:\/\/www.somossapiens.com\/en\/advertising-battle-coca-cola-vs-pepsi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.somossapiens.com\/en\/"},{"@type":"ListItem","position":2,"name":"Advertising Battle Coca-Cola vs. Pepsi: Does It Really Benefit Either Brand?"}]},{"@type":"WebSite","@id":"https:\/\/www.somossapiens.com\/en\/#website","url":"https:\/\/www.somossapiens.com\/en\/","name":"SOMOS SAPIENS","description":"Agencia de Medios","publisher":{"@id":"https:\/\/www.somossapiens.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.somossapiens.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.somossapiens.com\/en\/#organization","name":"Somos Sapiens","url":"https:\/\/www.somossapiens.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.somossapiens.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.somossapiens.com\/wp-content\/uploads\/2021\/09\/logo-somossapiens.svg","contentUrl":"https:\/\/www.somossapiens.com\/wp-content\/uploads\/2021\/09\/logo-somossapiens.svg","caption":"Somos Sapiens"},"image":{"@id":"https:\/\/www.somossapiens.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/somossapiens.spain","https:\/\/x.com\/Somos_Sapiens_","https:\/\/www.linkedin.com\/company\/somossapiens\/"]},{"@type":"Person","@id":"https:\/\/www.somossapiens.com\/en\/#\/schema\/person\/8e40dd9c86d41c1a534b06d54ed25a29","name":"vicen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7f16ab6577353751f98b35e05256d04f53325be0de6e70142e16dc7100e116b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7f16ab6577353751f98b35e05256d04f53325be0de6e70142e16dc7100e116b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f16ab6577353751f98b35e05256d04f53325be0de6e70142e16dc7100e116b6?s=96&d=mm&r=g","caption":"vicen"},"url":"https:\/\/www.somossapiens.com\/en\/author\/vicen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/posts\/8155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/comments?post=8155"}],"version-history":[{"count":4,"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/posts\/8155\/revisions"}],"predecessor-version":[{"id":8163,"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/posts\/8155\/revisions\/8163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/media\/8141"}],"wp:attachment":[{"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/media?parent=8155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/categories?post=8155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.somossapiens.com\/en\/wp-json\/wp\/v2\/tags?post=8155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}