Did you know all the nature trails Spain have? With the “Caminos Naturales” plan, you will be able to know all the variety and quality of these tracks, enjoying amazing experiences where the contact with nature will be the main protagonist.
The “Dirección General del Desarrollo Rural, Innovación y Formación Agroalimentaria”, attached to the Ministerio de Agricultura Pesca y Alimentación (MAPA) has selected MediaSapiens as the media agency to promote the campaign “Conoce la red de caminos naturales en España” (Get to know the network of Natural Trails in Spain).
With this campaign, in addition to publicizing the variety and quality of the Nature Trails Network routes, we’re helping the society to appreciate Spain’s cultural, historical and natural heritage. It also pursues to communicate the benefits of the plan, which seeks to highlight the quality of the routes, the active tourism, the recovery of infrastructure and the generation of jobs at rural areas.
This campaign is aimed to a general audience, with special interest in those who carry out activities in nature and are passionate about rural tourism. It will last approximately four months, starting in June 2023 and, wil be disseminated through conventional media and a wide mix of digital channels.