Getting to know our audience is of great importance to create a relevant experience, generating brand awareness and product recall. With the appearance of new trends, the consumer has become more demanding; we live in a polyhedral world, with multiple scenarios and features that provide us with an infinite number of ad formats to create brand recall in our daily lives.
The importance to generate experiences that include both the physical and digital world has become of great importance, because it is a marketing strategy that embraces both offline and online media, providing pushes from different angles and, as a consequence, bringing recognition at different levels and the long-awaited increase in sales and other objectives that we set ourselves.
What is an integrated strategy and why we should use it?
An integrated strategy is one that combines various actions at digital and traditional media, in order to obtain greater visibility and achieve the objectives set.
It communicates a unified message to the audience across all advertising channels. By using a diverse media mix for advertising, it has become an excellent strategy to achieve visibility, conversion, and various large-scale objectives.
A more integrated strategy allows us to attract a higher number of potential customers, tailoring our message according to interests and demographics that share common goals.
If I create a strategy in a single environment, will I get the same results?
No. Using a combined strategy that embraces traditional and digital marketing tactics is the most recommended way to achieve audience engagement.
Both have their own experience and benefits; between the balance of these, combined with the objectives of the campaign, you will find the ideal way to provide your marketing strategy with greater interaction, because you will have more points of contact to achieve your goals. And no matter how different they may seem; their combination provides a greater value.
Using an integrated strategy allows you to understand the consumer in greater detail, taking into consideration synchronicity and randomness as part of the global perspective of the strategy. Remember that while our consumer might use social media or browse the web, they also take a walk, visit a mall or even take a public bus. It is therefore important to take into perspective all their possible advertising environments.
The value of setting goals:
As with any online or offline marketing plan, an integrated strategy must set out the objectives and actions, monitoring and analyzing the results.
While the nature of traditional media differs from that for digital media, there are lines of action that can be used to implement a strategy that encompasses both, digital and traditional media, working in collaboration.
An integrated strategy will allow you to obtain a range of possibilities that will allow you to get the maximum benefit for the brand and a different experience for the user, where both worlds come together, both ways of advertising.
In addition, by monitoring campaign metrics, you will have a broad spectrum of locations where you can analyze where you find a point of connection with your audience and where you do not. At SomosSapiens, we know that the merging of conventional advertising and innovative proposals will allow us to create campaigns with maximum coverage, effectiveness, and notoriety. With this, we exceed the objectives and set out our strategies, providing a quality service that gives the necessary impulse to the brands that have placed their trust in us.
