The Directorate-General of Traffic (DGT) again relies on our services to provide advertising space for its next actions, which aim to raise awareness about road safety by 2023 and 2024.
“Being able to renew with DGT is a source of pride for the entire agency because these are very demanding campaigns that require agile and effective responses to give the best of the team in each action”.
– Guillermo Hernández, CEO of SomosSapiens
MediaSapiens we have been selected again for the implementation of a new contract for the provision of services for the purchase of space in the media and other advertising media for the institutional advertising campaign of the DGT, called: “Campaign for the dissemination of road safety”, awarded in the last tender launched by the DGT.
The objective of this organization is to make citizens aware of risk factors that influence vehicle driving, in addition to promoting safe behavior in relation to road safety.
This action plan will be distributed throughout the year 2023 and 2024, with emphasis on the traditional periods of displacement, raising awareness among the population about the risk factors on those dates.
MediaSapiens we have been selected as the media agency to convey the message of the new campaign of Red.es, a public business entity, attached to the Ministry of Economic Affairs and Digital Transformation (MINECO).
With the management of this campaign, we will help to boost the digital maturity of Spanish SMEs, publicizing the benefits of the “Digital Kit Program” to accelerate their evolution and thus, generate demand for aid applications, acquisition, and implementation of technological solutions available in the market and provided by the Digitalizing Agents adhered.
“It gives us great satisfaction to work to disseminate a program of such strategic importance for innovation and transformation of the SME ecosystem in our country. We will put all our talent to ensure that the communication causes the greatest impact and notoriety and that the features and support provided by the Digital Kit program are known by the maximum number of SMEs in the country”.
-Guillermo Hernández, CEO of SomosSapiens
The campaign is aimed at small businesses, microenterprises, and self-employed professionals. It will run from March to July 2023, and will be broadcast by conventional media and a wide mix of digital channels.